Head of Brand Marketing

Job Description

An experienced and visionary Head of Brand Marketing to lead and develop the marketing strategy for our global omnichannel business, which operates in the US, UK, EU, and Australia. This role will focus on shaping the overall brand strategy, enhancing customer engagement, driving product marketing initiatives, and ensuring consistent messaging and positioning across all channels and markets.

The ideal candidate will have a deep understanding of global markets and proven experience in managing marketing operations for a complex, multi-channel business. This role excludes direct responsibility for digital advertising and email-driven customer acquisition, which are managed by dedicated teams.

Key Responsibilities

Strategic Marketing Leadership:

• Develop and implement a cohesive marketing strategy aligned with the company’s business objectives across global markets.
• Lead brand positioning and storytelling to ensure a consistent and compelling identity across all channels, including own channel eCommerce, app and 3rd party retail. Monitor and analyse global market trends to identify opportunities for brand growth and product positioning.

Brand Management:

• Drive the development and execution of brand campaigns, ensuring alignment with target customer segments and regional market needs.
• Oversee the creation of high-quality, consistent marketing materials and content for both B2C and B2B channels.
• Lead the internal creative team to deliver impactful campaigns, product launches, and events.

Organic Social Media:

• Own the organic social media strategy to build brand awareness, foster engagement, and grow a loyal community.
• Lead the social media team to create compelling, platform-specific content (e.g., Instagram, TikTok, Facebook, LinkedIn) that resonates with diverse audiences across regions.
• Monitor performance metrics and adjust strategies to optimize engagement and growth.

Community Management and Engagement (in conjunction with your direct report):

• Build and nurture strong relationships with the brand’s community, fostering a sense of belonging and loyalty among customers.
• Develop initiatives and programs to encourage customer interaction, user-generated content, and advocacy.
• Identify and collaborate with influencers and brand ambassadors to amplify the brand’s reach organically.
• Own the community area of the app driving growth and engagement.

Product Marketing and Go-to-Market (GTM) (in collaboration with the Head of Ecomm):

• Partner with ecommerce, product design, creative and merchandising teams to develop and execute GTM strategies for new product launches.
• Leverage the apps community to maximise product marketing opportunities.
• Develop clear messaging frameworks and product positioning strategies that resonate with target audiences.
• Analyze performance and provide insights to inform future product development and marketing efforts.

Customer Experience and Engagement:

• Collaborate with the customer experience team to align marketing initiatives with omnichannel customer journeys.
• Leverage customer insights, feedback, and data to optimize engagement strategies and build loyalty.
• Develop and manage offline customer engagement initiatives, including in-store activations, events, and experiential marketing.

Retail and Wholesale Marketing (in collaboration with the Head of Ecomm):

• Develop tailored marketing plans to support retail and wholesale partners across global markets.
• Ensure alignment between in-store promotions, point-of-sale materials, and broader brand messaging.
• Partner with the ecommerce team to align marketing efforts with wholesale objectives and relationships.

Cross-Channel Collaboration:

• Work closely with the digital advertising and email marketing teams to ensure brand alignment in their activities.
• Collaborate with operations, sales, and product teams to align marketing strategies with broader business priorities.

Leadership and Team Management:

• Reporting to co CEO
• 5 direct reports and a total team of 22
• Lead and inspire a high-performing global marketing team, fostering creativity and collaboration.
• Oversee the budget allocation for marketing initiatives and ensure efficient use of resources.
• Provide regular performance reports and actionable insights to senior leadership.

Qualifications and Experience

Required:

• Proven experience in a senior marketing leadership role within an omnichannel business operating in multiple international markets.
• Strong expertise in brand management, product marketing, and offline customer engagement strategies.
• Demonstrated ability to lead large-scale campaigns across retail, wholesale, and eCommerce channels.
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong leadership and communication skills, with the ability to manage diverse teams and stakeholders.

Preferred:

• Experience in markets across the US, UK, EU, and Australia.
• Background in industries such as retail, consumer goods, or lifestyle brands.
• Familiarity with omnichannel customer journey optimization.

Key Competencies:

• Strategic Vision: Ability to create and drive a marketing strategy that supports global growth and brand development.
• Creative Leadership: A passion for storytelling and creative marketing that resonates across diverse audiences and regions.
• Collaboration: Skilled at building relationships with cross-functional teams and external partners.
• Global Perspective: Deep understanding of cultural and market-specific differences in customer behaviour and preferences.
• Results-Oriented: Track record of delivering measurable results through innovative and effective marketing strategies.

Senior Digital Marketing Executive

From £30,000 a year - Full-time, Permanent

Omlet is seeking a talented and experienced Senior Digital Marketing Executive to join our dynamic Marketing team. This exciting role will be developing and executing strategies that promote Omlet's brand and products through various advertising channels.

About the role:

• Take a leading role within the Ecommerce team increasing brand and product awareness, and owning the digital advertising KPIs.
• Develop, launch and manage global social media advertising campaigns across multiple platforms, primarily Facebook and Instagram, continuously optimising performance metrics including cost-per-click, click through rate and return on ad spend.
• Develop, launch, and manage Google Ads campaigns, continuously optimizing performance metrics including cost-per-click, click through rate and return on ad spend.
• Conduct in-depth keyword research to identify high-performing terms and apply effective audience targeting strategies to maximize campaign reach and relevance.
• Create proposals and budgets for implementing new platforms to Omlet's advertising mix, such as Pinterest, TikTok and YouTube.
• Collaborate with website team to optimise advertising landing pages to deliver consistent and seamless customer journey.
• Plan, present and execute global advertising campaigns for brand events, product launches and promotions.
• Manage and optimise the social media and Google advertising budget and forecast spend projections, and adjust tactics as needed based on performance metrics, including customer acquisition cost.
• Brief advertising content requirements to the internal creative team and educate on best practices and tactics.
• Work with the Lead Copywriter to develop effective and converting advertising copy, tested and optimised for maximum performance.
• Analyse campaign performance data, generate actionable insights, and prepare detailed reports to inform stakeholders and drive continuous improvement in advertising strategies.
• Develop hypotheses for why certain campaigns or tactics are performing well or poorly, and design complex and hard-working experiments and A/Bs to test those hypotheses.
• Work closely with organic social and email teams to ensure consistent content, delivering a seamless online customer journey.
• Stay up-to-date with digital advertising trends and best practices, and make recommendations for how to apply them to our marketing strategies.

About you:

To be successful in this role, we're looking for someone who has:

• 2-3 years of experience in digital advertising, must have strong Meta ads experience, and preferably also Google ads.
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Strong analytical skills and ability to use data to inform decisions.
• The ability to develop creative advertising content that resonates with audiences.
• Excellent written and verbal communication skills.
• The ability to multitask and prioritise in a fast-paced environment.
• Excellent organisational skills
• A passion for people and pets!

Lead Copywriter

From £40,000 a year - Full-time, Permanent

Are you a wordsmith extraordinaire with a passion for storytelling - and pets? Do you thrive on creating compelling content that captivates audiences and drives results? If so, we have an exciting opportunity for you.

Omlet is seeking a talented and experienced Lead Copywriter to join our dynamic creative team. Leading Omlet’s copywriting activities, you will play a pivotal role in shaping our brand voice, crafting persuasive messaging and developing engaging, authentic and relatable content across various platforms.

About the role:

• Responsible for bringing Omlet’s brand voice and tone to life, ensuring consistency across all platforms and channels.
• Deliver copy demands for a large marketing and website team, on time and to brief.
• Work closely with the Creative and Marketing team to create original, sophisticated and commercial responses to briefs that stretch across multiple platforms and channels.
• When needed, write and brief freelance writers on creative, engaging, and persuasive copy for a range of marketing materials, including: product descriptions, email campaigns, social media advertising, printed literature, press releases and more.
• Proof-read, quality control and edit content and ensure localised content is culturally appropriate.
• Work closely with SEO and website teams to deploy search-first copy which aligns with our tone of voice.
• Develop an A/B testing procedure for copy with the email, ads and UX/UI teams to make continuous improvements to copy performance.
• Support the marketing team with finding and interviewing our community for features and stories to support the campaign calendar.
• Conduct thorough brand, competitor and product research to inform your copy and content strategy.
• Produce copy concepts for brand, product and sale campaigns.

About you:

To be successful in this role, we're looking for someone who has:

• Experience with commercial and advertising copywriting, as well as creative writing.
• An accomplished writer with genuine passion and enthusiasm for the English language and impeccable spelling, punctuation and grammar.
• Highly organised with excellent time management and meticulous attention to detail.
• Excellent communication and interpersonal skills with the ability to form strong working relationships and thrive working in a team.
• Self-motivated with the ability to work independently at pace to a very high standard, managing workload to strict deadlines.
• Experience with proof-reading and sub-editing.
• Minimum 5 years’ experience in a copywriting/journalism/content/ advertising role (pet experience is a bonus!).
• Experience in an ecommerce environment.
• Experience with content management systems.
• US cultural awareness is an advantage.
• Educated to degree level in a related subject (e.g. English/Journalism/ Marketing).
• A passion for writing and pets!